Overview - Novex Mobile Media

Launch

Beginning in the middle of 2008, Novex will offer full wrap advertising on its hybrid cars, best in class bio-diesel vans and trucks - and special rates on a first come basis, on exclusive "all-electric" trucks and vans.

Through our proprietary agreements with manufacturers, we'll have access to the lowest impact vehicles in North America offering Zero Emission Advertising^tmthrough mobile billboard advertising and brand association to advertising partners.

Opportunity

Business leaders can take action to ensure that wrap advertisements are added to their advertising mix and receive the benefits of this effective media

Deliver a bold brand statement to an environmentally astute market.
Show leadership in the community for a common good while gaining access to effective outdoor advertising.
Step forward for media opportunities surrounding this joint initiative.

Novex’s initial advertising test of 30 hybrids and bio-diesel trucks indicated that this is one of the most cost effective forms of advertising. We now plan to make available over 100 low emission vehicles beginning mid-2008 for green advertising opportunities. In addition, the news media reported on this innovative approach numerous times, adding to the brand association and leveraging value of this form of advertising.

Effectiveness

A survey was conducted to measure the awareness and impression of the Novex Honda campaign. Here is what some of the respondents had to say about the program and its partner companies:

“Very eye-catching.” – Nintendo
“Good Image branding.” – Delta Aggregates
“Clean and Green Novex Delivery – great idea!” - PDE
“Great corporate image. Very effective advertising.” – Ainsworth
“Great that you promote environmentally responsible practice.” – SCI
“Great to have people in the community care about the environment.” -Fairchild

RY&P Survey: Vehicle wraps are highly noticed, effective advertisements.

– 96% of consumers noticed vehicle ads
– 98% said fleet graphics created a positive corporate image
– 96% said fleet graphics had more impact than billboards
– 75% developed impression of company and its products via vehicle ads
– 29% would base a buying decision on the impression

Offsets

Novex proudly offers Zero Emission Advertising^tm and Zero Emission Delivery^tm. Working with Novex is always carbon neutral.

And you'll be able to reduce your own carbon footprint hrough work with Novex. Purchase Novex Mobile Media and have the carbon produced in the application of your wraps offset 100% .

Smart brands capitalize in green.

Cases

Vehicle wrapping is a regional buy that has a strong impact on a local market. However, strong creative direction can result in a campaign that generates national or international coverage.

1. VANCITY CREDIT UNION is a credit union fighting big banks with bigger budgets. Vancity used print, radio and vehicle wraps to promote the fiscal advantage of local-ness, community and enviro-sensitivity.

Ipsos Awareness Study:
- 12% were aware of the campaign and 2% linked it to Vancity
- Similar numbers to what the study found in print campaigns during the same time period
- Very successful considering that the spend on vehicle advertising was 1/5th of the print campaigns

2. Honda: Honda’s campaign objectives where to raise awareness of their hybrid car program.
Vehicle wraps on 10 hybrids for two years in the lower mainland.

Results:
- CPM = $0.46
- Cost: $200,000/two year period
- Contracted 1,380,000 kilometers was exceeded, over 1,500,000 traveled
- 60,000 impressions/day

Outdoor Advertising Association of America: The average cost to reach 1,000 viewers (CPM) for rolling media is $0.65-$1.50.

Image

Vehicles each travel over 200 kms per day - drivers routes reported daily.

Incentives ensure that drivers represent your brand professionally.

A car-cleaning allowance and cleanliness standard will ensure that your message is always shining.

Choice of hybrid cars, best in class bio-diesel vans and trucks - and special rates on a first come basis, on exclusive “all-electric” trucks and vans.

Media Coverage

Novex Mobile Media has the capability to hit markets traditional outdoor can’t and is ideally suited to the tough outdoor media environment in Vancouver. Vehicles travel up to 200km per day through the same routes as your target market.

Typical daily driving pattern of a Novex Car measured by MapPoint (select a map to enlarge)

Richmond, Vancouver, West Vancouver, Burnaby

Downtown, Kits, Granville, Yaletown, Gastown, Mt. Pleasant